Sales & Marketing · Mid-Senior (4+ yrs)

SEO & Content Strategy Lead Resume

This sample shows how an SEO and content lead can connect editorial planning, technical fixes, and organic performance to business goals. A strong resume for this role should show the scope of the content program, the decisions behind priorities, and measurable changes in qualified traffic or conversions.

Resume check

What recruiters and tracking systems look for. A guide, not a prediction.

100 / 100Complete

100%
  • Contact20 / 20
  • Summary20 / 20
  • Experience30 / 30
  • Skills20 / 20
  • Education10 / 10

Contact details

Put these at the top; recruiters and tracking systems look for them first.

Optional. In the US, UK and Canada resumes usually have no photo.

53 words

One job per paragraph; start each achievement on a new line with “-”.

12 skills

Separate skills with commas, for example: Excel, SQL, project planning.

More sections

Projects, certifications, languages or anything else that supports your application.

Tools
Selected initiatives

Alex Morgan

SEO & Content Strategy Lead

  • alex.morgan@example.com
  • +1 555 0100
  • Denver, CO

Summary

SEO and content strategy lead with 7 years of experience in B2B SaaS, including a 400-page website and a six-person editorial program. Combines technical SEO audits, search intent research, and content planning to grow qualified organic visits and leads. Experienced with Google Search Console, GA4, Ahrefs, and cross-functional web releases.

Experience

SEO & Content Strategy Lead at Canyonline Software, Denver, CO (2022 – Present) - Rebuilt topic clusters and internal links across 120 product and learning pages using Ahrefs research, increasing nonbrand organic sessions by 18% in 12 months. - Prioritized indexation, redirect, and Core Web Vitals fixes from monthly Screaming Frog and Search Console audits, reducing pages with crawl issues from 86 to 41. - Introduced editorial briefs and quarterly refresh reviews with six writers and product marketers, lifting organic demo requests from refreshed pages by 14% year over year. SEO Content Strategist at Mesa Current Labs, Boulder, CO (2019 – 2022) - Mapped search intent and keyword gaps for 70 B2B topics in Semrush, helping writers publish 32 new pages that generated 1,100 monthly organic visits within a year. - Updated titles, headings, and calls to action on 45 high-impression pages with GA4 and Search Console data, increasing organic lead conversion rate from 1.8% to 2.2%.

Education

Bachelor of Arts in Marketing — Juniper Basin College, Fort Collins, CO (2018)

Skills

  • SEO strategy
  • keyword research
  • technical SEO
  • content planning
  • search intent analysis
  • internal linking
  • Google Search Console
  • Google Analytics 4
  • Ahrefs
  • Semrush
  • Screaming Frog
  • editorial operations

Tools

• Google Search Console and Google Analytics 4 • Ahrefs and Semrush • Screaming Frog SEO Spider • WordPress

Selected initiatives

• Topic cluster redesign for product and learning content • Technical SEO audit and crawl issue remediation • Editorial brief and content refresh workflow

How to write a SEO & Content Strategy Lead resume

Lead with organic outcomes

Put your current SEO or content strategy role first, followed by a short summary that names the site or business type and the scale of your work. Use bullets to connect a decision—such as prioritizing a topic cluster or fixing indexation issues—to an outcome like qualified visits, leads, or fewer crawl problems. Keep the reporting period clear and avoid claiming that SEO alone caused a result.

Show how you set priorities

Hiring teams need to see how you chose what to publish or fix. Name the evidence you used, such as Search Console queries, a crawl, competitor gaps, or conversion data, then state what changed and why it mattered. If you managed an editorial calendar, include its scope, contributors, and review process. Skip lists of article topics without the strategy behind them.

Make tools easy to scan

Include the analytics and SEO platforms you have used in a compact skills or tools section, and mention them in relevant bullets where they explain your method. Distinguish hands-on experience from occasional exposure. Add a CMS or reporting tool only if you can discuss your work in it; a long inventory of tools without examples does little to show your judgment.

Keep credentials relevant

SEO roles generally do not require a professional license, so use space for applicable training only when it supports the work you describe. Name the exact credential and issuing organization, and do not present a course completion badge as a certification if the issuer does not call it one. Leave out expired or unrelated credentials, and do not include confidential client data in work samples.

Common keywords

Skills and tools often listed for this role. Use only the ones you have, in the job advert's wording. Click one to copy it.

Action verbs

ImprovedIncreasedAuditedBuiltPrioritizedLaunchedReduced

Questions about this role

How long should an SEO and content strategy resume be?

For a lead with several years of relevant experience, two pages is reasonable when each section supports the role. Keep the most recent and relevant work detailed, then compress older or unrelated jobs. A one-page resume can work if it remains readable and includes the strategy, technical collaboration, content scope, and outcomes the posting asks for.

Which SEO metrics should I include on my resume?

Use metrics tied to the goal and explain the timeframe: for example, nonbrand organic sessions, qualified leads, conversion rate, indexed pages, or content refresh coverage. Pair the result with what you changed and the data source when useful. Avoid implying that a ranking or traffic increase was solely caused by your work when other factors contributed.

Do I need an SEO certification for this role?

There is no universal US license or required SEO certification for this role. Employers may value platform training or analytics coursework, but relevant work examples usually show more about your capability. List a credential only with its accurate name and issuer, and separate training from formal certification if that distinction applies.

Should I include a portfolio or work samples?

Include a link if it shows useful examples such as content briefs, an editorial framework, a sanitized audit, or a case study with your role and results. Make sure you have permission to share the material and remove client or employer confidential details. If the work is not public, describe the project and outcome on the resume instead.