Sales & Marketing

Sample resumes for account executives, sales development reps, growth, content and brand marketers, and media buyers, built around pipeline and campaign results.

6 roles

Growth Marketing Manager ResumeMid-Senior (4+ yrs)Customer Acquisition Cost (CAC)Lifetime Value (LTV)Paid AcquisitionSEO/SEMFunnel Optimization
B2B Enterprise Account Executive ResumeSenior (6+ yrs)Quota attainmentPipeline generationMEDDPICCSalesforceEnterprise account planning
SEO & Content Strategy Lead ResumeMid-Senior (4+ yrs)Keyword ResearchTechnical SEOContent StrategyGoogle Search ConsoleGoogle Analytics 4
Brand & Corporate Communications Manager ResumeMid-Senior (4+ yrs)Media RelationsPress ReleasesCrisis CommunicationsBrand GuidelinesExecutive Communications
Sales Development Representative (SDR/BDR) ResumeEntry-Level (0–2 yrs)Lead qualificationSalesforceSalesloftCold callingEmail sequences
Digital Media Buyer & Performance Marketer ResumeMid-Senior (4+ yrs)Google AdsMicrosoft AdvertisingMeta Ads ManagerTikTok Adsprogrammatic advertising

Resume tips

Use standard headings

Tracking systems look for common section names such as Summary, Experience, Education and Skills. Unusual headings can hide your experience from them.

Show results, not duties

For each role, say what changed because of your work, with a number where you can: time saved, revenue, error rate, team size.

Match the job advert

Use the job advert's own words for the skills and tools you really have. Each role page lists keywords that are common in its field.

Keep it focused

One page is usually enough for early and mid-career roles; two pages suit long careers. Cut anything that does not support the job you are applying for.